This makes SOOOO much sense to me.
"I don't know much about art, but I know what I like."
Dunno who said it first, but that's basically true of most of us, right?
Come on-- there's approachable art, and then there's that crap that makes no damned sense to you, me, or your neighbor.
But we know what we like.
And, really, who doesn't like a taco?
Certainly this guy does.
Tacos are appealing to the eye, and taste good. I can see where this guy is coming from, in his well-composed, high-contrast photographs of the most favorite hand-food after the sandwich.
I frankly think that he needs to give some thought to producing a series on the neatly-constructed burrito. Maybe that could be his color series, as I think all his taco pics are monochromatic.