Better looking than a brochure, and more informative, too.

By way of Bayou Renaissance Man, I learn of the site "Do You Come With The Car," a fun little blog run by a "booth babe." You've seen them-- the eye candy hired to bring customers to a display, so that the sales reps can have a shot. It's a good marketing investment, frankly, and less annoying than someone on a PA yelling "Hey!" or something to try to hook your attention.

I've generally assumed that most of the booth babes have scant knowledge of the product that they grace with their pretty presence. But this lady says differently:

We are walking, talking product handbooks, and how well we answer questions about the vehicles we represent has a direct impact on whether that attendee will buy our car or one of our competitor's.

My favorite moments at the show are when a male salesperson sends an incredulous dude my way to get an answer to a technical question.

Who knew?