No, it's not a big deal for Amarillo to get a blizzard. It's just that this one is particularly heavy, and for the second time in two weeks.
Meanwhile, in Corpus Christi, TX, it's only getting up to 72, and might be too chilly to swim. 15 years ago this week, I swam on the beach at Corpus Christi. The water was warmer than the air around me.
And if I hear the term "blizzard-like conditions" again, I'm going to make some noise. (That's a blizzard.)