All about the ratings.
Overheard between Olympic officials at the end of the 1992 Olympics:
Official #1: Well that was good. The ratings could have been better, but I thought it turned out okay...
Official #2: Yeah, about those ratings... have you seen our precious metal costs lately? They've gone right through the roof!
Official #1: Well, part of the problem is that we've got so many events. Maybe if we cut some...
Official #2: Actually, I was thinking of adding one, and using the popularity of it to charge more for the franchise bennies.
Official #1: Add an event!?! Are you frickin' crazy!?? Which event?
Official #2: Actually, it's two events: Men's and Women's Beach Volleyball.
Official #1: How the hell will that help?!? We've already got Men's and Women's Volleyball.
Official #2: Uh, have you seen the uniforms?
Official #1: Make it so. Make it so right-the-hell-now.
Official #2: Already got it slated for '96.