Repackaging.

My wife and I sometimes talk about "the best ________ in the world." She has been known to go on at length about "the best Coke in the world," after getting over-heated in Cozomel, once. I have always liked real Coca Cola, but had pretty much given up on the stuff in favor of un-sugared drinks about 20 years ago, in deference to my waistline, the fact that diabetes runs in my family, and the fact that spilling is not a maybe thing for me: it just happens. Spilt diet drinks are a lot less of a hassle to clean up.

But sometimes, just a quick little taste of real* Coke really hits the spot.

Coke has started marketing their flagship soft drink in eight-packs of 7.5 ounce cans. I've got to say, they hit me right where I live. At 90 calories, I ain't skeered of the hit to the diet. Individually sealed, you'll never get a flat sip of beverage. And with that massive can-to beverage surface area ratio, they chill in minutes. Though I've not tried them as such, I would imagine that they'd be the bee's knees for bar mixing, too. One of these and a shot of Bacardi in a tall glass of ice would make a perfect rum Coke.

It's a smart thing, managing to get a bit more market share by just changing the package. My hat's off to the guys in Atlanta. Now, one wonders if they'll keep it, or if this is just a test marketing thing that they'll decide is not panning out?

In the meantime, they're a lot more fun to play "imagine that I'm a giant" with than are Brussels sprouts.

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*Yes, I know it's corn syruped, and has no cocaine. But you know.